LATinx Marketing Team

Dresden Public Relations launched a new division in 2020, inviting local Latinx leaders to create a Latinx marketing team, which is focused on building intentional relationships with the Latinx community of Greater Rochester.

Rochester has the largest Latinx population in upstate New York State. The new DPR team guides non-profit organizations and businesses to increase understanding of Latinx culture, including serving a dual-language audience.  

DPR's Latinx team helps ensure proper cultural relevance and approach when reaching out to the Latinx community. The team works alongside our client's staff, ensuring external marketing efforts are driven from internal understanding, as we grow together on the journey. 

The Latinx marketing team, supported by the entire DPR team, has the expertise to create and executive full PR and marketing campaigns, as well as all necessary elements, including media relations, dual-language social media, dual-language writing services and printed content, traditional and digital advertising, graphic design, photography, and video creation. 

Leading the Latinx marketing team are Annette Ramos, Julio Jordan, and long-time DPR designer Adrian Franco. See the team's bios here.