“Drag”-ing her name through social media & watching as a star is born

By Dante Worth

Although fabulous celebrity housewife Mrs. Kasha Davis says and sings, “there’s always time for a cocktail” … the truth is there is NO time for a cocktail when you’re managing her social-media platforms. She is currently one of 14 contestants starring on season 7 of LogoTV’s RuPaul’s Drag Race, and her followers are surely showing their love for MKD (as Ru has nicknamed her).

Here’s how fast her celebrity status has grown: in December 2014, the world learned she was chosen for the show. She had about 350 Instagram followers. In three months’ time (and three weeks since the show began airing weekly on March 2) her Instagram following has grown tremendously to 10,400, a near 97% increase!

Kasha’s Facebook account had about 2,300 fans on the day of the announcement … and by morning she had hit the 5,000 fan-page limit. 

She is the third contestant from the Rochester area to compete on the show, following in the men’s-sized footsteps of Darien Lake and Pandora Boxx. The show’s charismatic and entertaining platform provides great exposure for established and up-and-coming drag performers as they compete to take home the crown.  

Interacting online with fans across the globe has been nothing short of interesting and exciting. Though her fan base is spread all over, each fan seems to share the common thread of loving the Mrs. Kasha Davis brand.

Cheers, MKD!

Five fun similarities between PR and theater

Five fun similarities between PR and theater

When you put two chicks with theater degrees and insatiable flares for melodrama in one office, you’re bound to get a show. Dresden and I met onstage, and never fail to wear our actor hats to every meeting.

When I started at the firm, one of the first things she noted was how fine the line can be between public relations and theater.

At first, I wasn’t exactly sure how that could be true (“But so many successful actors are less-than-excited about the media!” I brooded in my naiveté). The more time I spend in this field, however, the more I’m realizing just how similar they are.

The mystery of the words: Public Relations

The mystery of the words:                  Public Relations

I have spent two decades proudly touting titles that featured the words public relations. And while the field is more than a century old, these words remain a mystery to most.

When I’m teaching in the college classroom, the textbook definition I share is “doing good and getting credit for it.” The Public Relations Society of America updated its definition recently to “Public relations helps an organization and its publics adapt mutually to each other.”

Nowhere in those definitions do I see the words propaganda or lies. But the mystery and misconceptions march on …