Founder and Executive Director
Dresden steers the overall approach toward building the branding and communications strategy for a diverse roster of businesses, entrepreneurs, and organizations. She is a nationally award-winning communications professional with 30 years of experience in the field, including journalism, public relations, marketing and advertising, and social media. Awards she has earned have been for news releases, writing, blogging, PR campaigns, social-media campaigns, and video podcasts. Professional honors she has received include 40 Under 40, Athena Award finalist, and Up & Coming Businesswoman Award in 2013 from the Rochester Women’s Network.
Dresden works extensively with local, national, and international media and has secured features in The New York Times, Forbes, Wired, and The Wall Street Journal, with the Associated Press, and on ABC World News, CBS News Sunday Morning, and NPR. Dresden holds a bachelor’s degree in journalism and theater and a master’s degree in communication. For 15 years she directed the public relations and social media efforts at George Eastman Museum, which placed on the front lines managing media events in New York City, Hollywood, and European cities.
She has served as chairwoman of Visit Rochester’s Visitor Industry Council and was a founding board member of the High Falls Film Festival. Dresden is a professional actor and singer, a popular emcee and guest speaker at numerous events and conferences, and has taught the upper-level PR courses at SUNY Brockport and created social-media courses for St. John Fisher College.